Medienökonomik
Marie Luise Kiefer, Christian SteiningerMedia are not defined only by their economic function; they are also cultural assets and institutions with growing societal importance. This textbook presents the media primarily from the perspective of the communications sciences rather than from economic theory, discussing the uses and limitations of analysis as applied to the media, while also exploring related questions with the help of economic theory.
Jahr:
2013
Auflage:
3. aktualisierte und erweiterte Auflage
Verlag:
Oldenbourg Wissenschaftsverlag
Sprache:
german
Seiten:
495
ISBN 10:
3486859269
ISBN 13:
9783486859263
Datei:
PDF, 9.63 MB
IPFS:
,
german, 2013