Lean-driven innovation: powering product development at the...

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Lean-driven innovation: powering product development at the Goodyear Tire & Rubber Company

Name: Lean-driven innovation: powering product development at the Goodyear Tire & Rubber Company
ISBN: 9781482259698

Norbert Majerus, James Morgan, Durward Sobek

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In 2005, Goodyear's research and development (R&D) engine was not performing up to its full potential. The R&D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product development principles. This book describes how the Goodyear team was able to achieve such significant improvements. Revealing the ups and downs of this successful transformation, it shares experiences of how this seismic change was managed, how people were engaged, and how Goodyear dramatically reinvigorated its product development and innovation processes and, in the process, delivered substantially more value to customers and to the company. It explains how lean product development helped Goodyear dramatically improve revenue by having every new product available when the market needed it.

Kategorien:

Business & Economics

Jahr:

2016

Auflage:

Verlag:

CRC Press

Sprache:

english

Seiten:

441

ISBN 10: