Corporate creativity: how innovation and improvement actually happen
Alan G. Robinson, Sam Stern
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
Kategorien:
Jahr:
1997
Auflage:
First Edition
Verlag:
Berrett-Koehler Publishers
Sprache:
english
ISBN 10:
1576750094
Datei:
EPUB, 547 KB
IPFS:
,
english, 1997
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